BRANDING
(BRAND CREATION AND MANAGEMENT)

Through our partner sunbird, we create visual identities, logos, corporate identities, among others;

We generate and manage multilingual multi-channel marketing and promotion campaigns, including radio, TV, multimedia platforms, internet, social networks, etc., positioning and directing brands in public relations, advertising, among others, in an integrated strategy of “Global Design” .

A brand is much more than a mere name visually translated in the form of a logo or symbol; is a set of coordinated communication strategies. Based on this concept, the creative and management strategies of the brands with which we work are characterized by:

   • Form simplicity
   • Abstraction
   • Global reach

Regarding brand management strategies, we focus on:

   • Brand Image
   • Emotional Experience
   • Social legitimation

There is a growing tendency imposed by social requirements for brands to comply with laws, to have a spotlees ethical and moral conduct and to sponsor noble social causes. The media here also has a key role (or not), in spreading news that are “not always” positive for the brands.

Social networks also play an increasingly important role by allowing direct, permanent, open and honest contact with target audiences, connecting customers, partners (and competitors) in a dialogue whose management can increasingly prosper or negatively impact the image of any brand.

We provide advisory services in aforementioned areas in the context of the group of which we are part of; based on solid cooperation with global experts in the management of intellectual and industrial property rights, acting from the beginning of the explosion of the media such as the Internet allowing access to digital technology in every corner of the planet.
The increasing commercial competitiveness has been causing radical changes in brands’ lives. At STeP in TRADE, we are aware of this and available to study and execute with you the best approach to the markets where you want to operate!

TECHNICAL-LOGISTICAL SUPPORT

STeP in TRADE carries out the full management of foreign trade business, including qualification in the official bodies of the states in which it operates until the goods are delivered to their final destinations, including customs clearance and services related issues such as:
Obtaining:
  ○ Guides;
  ○ Bill of Lading or Airway Bill;
  ○ Certificates of:
      ▫ Origin;
      ▫ Health and Fitosanitary;
      ▫ Inspection of Quality and Quantity (SGS).
  ○ other documentation…

  ○ Tax benefits, when applicable;
  ○ Billing Processing;
  ○ Currency exchange assistance;
  ○ Assistance and support to negotiations with exporter clients;
  ○ Freight Negotiation;
  ○ Organization of land, air and sea transportation;
  ○ Consolidation of air, land and sea freight;
  ○ Export/Import, Insurance and Others…

Our mission

Always deliver excellence in service, streamlining processes in the shortest possible timeframe in order to satisfy customers and partners through results.

Focused on the structural support of STeP in TRADE in the provision of integrated logistics services, in a national and international context, assisting customers in the handling and management of cargo, treating them individually, in a sustained manner, with social responsibility and quality.

Our vision

“An extraordinarily adaptable and efficient organization, capable of responding to the needs of its customers and partners, facilitating logistics processes, based on a strong relationship of trust.”

In close cooperation with STeP forward, the Sierra Brava Group main structure for Logistics and Supply Chain Management, the logistics department of STeP in TRADE is divided into the following areas of activity:

• Management of International Logistics Centers, Tax Warehouses and External Structures
• Marine, land and air imports
• Ocean, land and air exports
• Terrestrial and storage
• Insurance

Logistics Channels

Creation and monitoring of exclusive logistics channels, national and international, freight, customs and insurance to ensure the success of the supplies of our customers. Equipped with the most modern means of communication, we proceed to a centralized control of all the processes allowing the monitoring in all its phases, from the selection of the suppliers until the final delivery.