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Creating Opportunities for West Africa

Sao Tome and Principe

About Us

STeP in TRADE is a 100% privately owned Santomean company incorporated in November 2017, dedicated to the international trade of quality products at competitive prices.

We have very solid relations with European partners and the ability to supply commodities and manufactured or industrial products with international quality certifications.

Our product lines range from consumables such as: Beverages, human food, animal nutrition; construction materials, industrial equipment, furniture, auto parts and others, depending on the needs detected in each specific market.

We are willing to offer our suppliers access to regional distribution channels through partnerships with local distributors and wholesalers in the East Coast African countries, from Morocco to South Africa and – more recently – also Mozambique.

In our online page you will find a short presentation of our catalog; please contact us for more information about brands already marketed by us. We are happy to discuss the possibility of creating specific brands for your particular market for marketing through your distribution channels and / or your retail stores.

We favor the transaction of nonperishable or perishable products with long shelf-life, but we are open to analyze business opportunities involving other products providing we are capable to establish guarantee mechanisms in advance for the elimination of mishaps that could generate losses for any of the entities involved in the transactions.

We have our headquarters in the Democratic Republic of São Tomé and Príncipe where we are always available for direct contact. We often travel to Lisbon for business, where with good planning of the agenda, we are also available almost every month of the year.

Contact us if you want to buy products in the categories described above or others that we can potentially offer to the needs we identify together.

If you are a producer or manufacturer and aim to internationalize your business:

We are ready to give you all the support you need to grow your business by increasing the offer of your products according to the market (s) where you want to place them! The business group to which we belong is specialized in the fields of marketing, management, logistics and consulting, we are able to provide you with recommendations in all areas necessary for the successful introduction of your products in the markets that you want to operate with us.

We are waiting for you!

Services

What We Do.

In addition to TRADING, our company extends its activity, through the Sierra Brava Group, to the following areas:

BRANDING
(BRAND CREATION AND MANAGEMENT)

Through our partner sunbird, we create visual identities, logos, corporate identities, among others;

We generate and manage multilingual multi-channel marketing and promotion campaigns, including radio, TV, multimedia platforms, internet, social networks, etc., positioning and directing brands in public relations, advertising, among others, in an integrated strategy of “Global Design” .

A brand is much more than a mere name visually translated in the form of a logo or symbol; is a set of coordinated communication strategies. Based on this concept, the creative and management strategies of the brands with which we work are characterized by:

   • Form simplicity
   • Abstraction
   • Global reach

Regarding brand management strategies, we focus on:

   • Brand Image
   • Emotional Experience
   • Social legitimation

There is a growing tendency imposed by social requirements for brands to comply with laws, to have a spotlees ethical and moral conduct and to sponsor noble social causes. The media here also has a key role (or not), in spreading news that are “not always” positive for the brands.

Social networks also play an increasingly important role by allowing direct, permanent, open and honest contact with target audiences, connecting customers, partners (and competitors) in a dialogue whose management can increasingly prosper or negatively impact the image of any brand.

We provide advisory services in aforementioned areas in the context of the group of which we are part of; based on solid cooperation with global experts in the management of intellectual and industrial property rights, acting from the beginning of the explosion of the media such as the Internet allowing access to digital technology in every corner of the planet.
The increasing commercial competitiveness has been causing radical changes in brands’ lives. At STeP in TRADE, we are aware of this and available to study and execute with you the best approach to the markets where you want to operate!

Marketing

Sunbird - media & design, soon to become a company in it's own right through the spin off of NeXT STeP's Marketing Department and STeP in TRADE's own CRM team, we structure marketing campaigns for our customers on both traditional and new media.

TECHNICAL-LOGISTICAL SUPPORT

STeP in TRADE carries out the full management of foreign trade business, including qualification in the official bodies of the states in which it operates until the goods are delivered to their final destinations, including customs clearance and services related issues such as:
Obtaining:
  ○ Guides;
  ○ Bill of Lading or Airway Bill;
  ○ Certificates of:
      ▫ Origin;
      ▫ Health and Fitosanitary;
      ▫ Inspection of Quality and Quantity (SGS).
  ○ other documentation…

  ○ Tax benefits, when applicable;
  ○ Billing Processing;
  ○ Currency exchange assistance;
  ○ Assistance and support to negotiations with exporter clients;
  ○ Freight Negotiation;
  ○ Organization of land, air and sea transportation;
  ○ Consolidation of air, land and sea freight;
  ○ Export/Import, Insurance and Others…

Our mission

Always deliver excellence in service, streamlining processes in the shortest possible timeframe in order to satisfy customers and partners through results.

Focused on the structural support of STeP in TRADE in the provision of integrated logistics services, in a national and international context, assisting customers in the handling and management of cargo, treating them individually, in a sustained manner, with social responsibility and quality.

Our vision

“An extraordinarily adaptable and efficient organization, capable of responding to the needs of its customers and partners, facilitating logistics processes, based on a strong relationship of trust.”

In close cooperation with STeP forward, the Sierra Brava Group main structure for Logistics and Supply Chain Management, the logistics department of STeP in TRADE is divided into the following areas of activity:

• Management of International Logistics Centers, Tax Warehouses and External Structures
• Marine, land and air imports
• Ocean, land and air exports
• Terrestrial and storage
• Insurance

Logistics Channels

Creation and monitoring of exclusive logistics channels, national and international, freight, customs and insurance to ensure the success of the supplies of our customers. Equipped with the most modern means of communication, we proceed to a centralized control of all the processes allowing the monitoring in all its phases, from the selection of the suppliers until the final delivery.

SUPPORT FOR INTERNATIONALIZATION

Any sales volume maintenance or growth strategy inevitably encompasses focusing on external markets, as it is not expected, in the near future, a significant growth of the internal market; We support our partners, associates and clients by promoting the increase of exports of negotiable goods and services. The natural way for companies that produce negotiable goods is to look for the geographical areas with the greatest opportunities for development.

We support the internationalization of your company’s activity, based on three pillars:

• Sustainable turnover increase;
• Reduction of dependence on the economic cycles of the country in which the operations are based;
• Anticipation and successful adaptation to the constant changes on global markets.

The commitment to internationalization, in addition to promoting a faster amortization of assets, increases the possibility of anticipating or, at least, accompanying the development of competition and allows a rapid monitoring of the reaction of global and local consumers, to the entries of new products in the markets.

Exclusive concentration in its original market potentially leads to:

• Loss of opportunities due to lack of perception of changes or new needs created in external markets, of which the entrepreneur ends up having no knowledge;
• Not having reliable information about the markets risks not being able to implement the most appropriate business strategies;
• Reduced levels of high value employee’s motivation, limiting innovative policies.

Even among those aware of the advantages of internationalization, many companies fail in the strategic approach of how to establish and strengthen their international presence. At this point, the business group in which we are inserted can support your company, offering specialized services for the joint establishment of:

• A strategy that identifies your mission and your objectives;
• An organizational model that allows the differentiation and autonomy of the different structures, with clear responsibilities and objectives of the local representatives;
• An organizational process promoting the coordination of activities between related markets.

We support the internationalization of your company, either through technical support in the study of the most suitable markets for your products or services, or through the development of contacts with the distribution channels of the geographical areas defined as the target market.

Our typical consulting services proposal involves two phases:

Phase 1 (Studies and Planning)

• Audit to assess the current situation;
• Definition of target markets more suited to their products or services, based on logistic, demographic, economic, cultural affinity criteria, among others;
• Short-term action plan that includes:
○ Definition of the most adapted models of action for each type of market: Association with local partners, establishment of medium-term representation contracts, partial relocation of activity;
○ Candidacy for government programs to encourage internationalization. Definition of financing models for international activities, repatriation of capital and issues related to international taxation.

• Pre-implementation action plan with:

○ Definition of the human resources management model related to international activity;
○ Definition of expatriation policies for national personnel and local recruitment of officials.

Phase 2 (Implementation)

• Preparation and support for the implementation of the internationalization model best adapted to the culture, dimension and objectives of your company.

Showcase

Our Main Product Lines

Visit the specific pages of each category by clicking on the individual links below; please contact us for more details on minimum order quantities, EXW, FOB and CIF values, payment modes, and technical data sheets for each product.

Samples Policy

Some of the suppliers of the articles described in each of the below sections offer commercial samples in quantities to be defined, which can be shipped by the normal recommended Retail Price with all transportation, insurance, customs clearance or any additional charges incurred by the customer (s).

Drinks and Food

A wide range of food and beverage products from multiple origins, with competitive values always focused on quality; established brands products, white label goods and/or own brands (OEM).

Drinks

• Mineral water • Tonic water • Soft drinks • Beers • Liquors • Gins
• Wines ( ○ Portuguese ○ Spanish ○ French ○ United States ○ Chilean ○ South African)

Food

• Edible oils • Olive oil • Vinegar • Rice • Flours • Pastas • Iodized salt • Sugar • Grains • Beans • Cheese • Honey • Charcuterie • Tomato sauce • Canned food • Flavoring broths • Powdered milk • Cocoa • Coffee • Dry fruits • Dry fish • Cookies and biscuits • Spices

If the product you need is not listed, contact us; we have direct access to producers in all continents and we can tailor your order according to production capacities, always finding the best value for money.

Cleaning Products


A wide range of products including:
• Soap ( ○ bar ○ liquid ○ powder) ‣ blue ‣ white ‣ others
• Leach • Detergents • Degreasers • Disinfectants • Alcohol • Cleaning Vinegar • Industrial Chemicals ( ○ Caustic soda ○ Muriatic acid, and others...)


Also check us out on the ranges of repellents and insecticides.

Livestock and Pet Food

We place it anywhere in the world at unbeatable value for money ratios.

Rations in: Flour, granulated and crumbed format for complete cycles of:
• Birds ( ‣ Chicks ‣ Chickens ‣ Laying hens ‣ Ducks ‣ Turkeys ‣ Pheasants ‣ Pigeons ‣ Quails ‣ Ostriches) ○ Rabbits ○ Pigs ○ Goats and ○ Sheep

• For pets ( ○ Dogs ○ Cats and ○ Equines)

We also supply: Eggs and Day-old Chicks (for meat production, and for laying)

Paper

From the cheapest to the highest quality according to the demands of each market

• Office • Recycled • Toilet paper • Disposable napkins • Tablecloths • Kitchen paper • Baby wipes • Diapers and other disposable (biodegradable), products …

Industrial Machinery and IT hardware

Multi-brand and OEM equipment from US, UK, German, Portuguese, Brazilian, Chinese, and other origins.


• Industrial machinery and accessories;
• Information Technologies networks infrastructure and digital printing solutions (traditional and 3D).


Look us up for support in consulting services in the provision of your clients’ projects; through our group partners we can offer significant added value services in very attractive financial models, tailoring the offer to the needs of your client (s) and structuring the projects in high profitability models.

Furniture

Everything you need to supply your customers with complete furniture solutions.

• Complete furniture sets for: ○ House ( ‣ Lounge ‣ Room ‣ Lobby ‣ Sofas ‣ Lighting lamps and accessories ‣ Shelves ‣ Canapes and others…)
○ Office ( ‣ Desks ‣ Shelves ‣ Cabinets ‣ Divisories/Screens ‣ Fixed and rotating chairs ‣ Meeting tables ‣ Lamps)

Home Appliances

Complete product lines of renowned brands and white label (OEM).

• Large household appliances • Kitchen appliances • Vacuum cleaners • Robots • Others …


Textile Products

We offer a wide range of articles, from swimwear to faux fur and lingerie.

• Home and
• Clothes ( ○ men ○ women ○ children)

Shoes

From multiple origins and qualities, pending on your clients' budget and target markets.

• Men
• Women
• Children

Cork

Iberian cork at highly competitive values.

• Raw
• Coverings
• Decorative
• Accessories

Contact

Get In Touch.

Always available for you in West Africa and Europe.

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STeP in TRADE

VAT # 517037702
Registered in GUE under:
Ap. No. A100241/2017

Contact Information
Sao Tome and Principe

Sao Gabriel
(behind Delfim Neves warehouse)
City of Sao Tome
District of Agua Grande,
Democratic Republic of Sao Tome and Principe

Portugal

Rua Francisco de Arruda, nº 1
(Back to Avenida Vale da Romeira
numbers 1.01 and 1.06)
2840-453 Arrentela
Portugal

Call us (Mon./Fri. 08:00AM/20:00 GMT+1) at:

Landline: (+351) 211 810 852
Mobile/WhatsApp: (+351) 911 155 544